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Tracking Methods Overview

Tracking Methods - clarifying the definition​

Tracking Methods are the essential means of capturing data from your Data Sources; tied to events happening in your application / system, methods are used to carry the data according to your expectations. Each method is purpose built and has the right time and context to be used.

Types of tracking methods​

We differentiate six different types of Tracking Method, based on purpose they are primarily used for:

  • Identify - Carries details on who the customer is
  • Track - Contains the data related to what customers are doing exactly
  • Page - Identifies the exact what web page where the customers are
  • Screen - Identifies the native application screen where the customers are
  • Group - Associates customers with companies or custom user groups
  • Alias - Merges multiple customer identities into a single customer entity